Light the Fuse – Partnership Opportunities 2021

How you can help us Light the Fuse

Sponsorship

Fuse offers different sponsorship packages that can be tailored to suit you. Options range from £250 to £4,000 if you’d like to see your name on festival banners, programmes and flyers, and displayed on our social media channels & website and have fun at the Festival itself.

Getting Involved

Our ambition is for Fuse 2021 to be bigger and brighter than before. As many more people will stay in the UK this year, we’re expecting an increase in our visitor numbers. Volunteers from your staff would be most welcome to help us run the festival effectively – be that setting up, stewarding across the weekend or helping us pack away and tidy up at the end.

We’re a friendly and welcoming team and will come and introduce ourselves to your teams in advance, so everyone feels comfortable and knows what they need to do.

Post Covid Support

It’s extremely important that Fuse 2021 can go ahead safely. This year there may be extra costs involved in making that happen and we’re planning for those now. If you could be part of helping us to deliver a safe and secure event please contact fusefundraiser@lichfieldarts.org.uk to discuss.

Fuse has always been a free event for everyone to enjoy regardless of their circumstances, and we’re very proud of that.

Your help not only means we can deliver a fantastic festival, but means we can continue to keep it free for our community at a time when people need it most. Thank you.

FUSE IS BACK!!!

It’s back! FUSE will be bigger, louder and livelier than ever – so get ready to experience the extraordinary from 13 to 15 August at Beacon Park, Lichfield.

This year, we need something to bring people back together even more than ever, so we’re excited to bring back this free music and arts festival, where we expect to unite the whole community in unleashing their joyful exuberance!

 Fuse this year will be a bigger, broader and even more inclusive event, offering more people more opportunities to perform; play; dance; sing; share; laugh; enjoy and celebrate!

The free Fuse Music and Arts Festival has been running for twenty years and is the biggest event of its type in the region, attracting up to 18,000 people over the festival weekend.

The festival promotes a diverse range of performers, giving new and emerging talent a space to shine alongside professional performers and a whole range of public participation activities.

It’s run by the not-for-profit charity, Lichfield Arts which brings arts, culture, community and participation events to local families and visitors annually, through 4 annual festivals; more than 30 concerts and several community outreach projects.

We pay for Fuse from the surplus we make on our paid-for events. For 12 months, we’ve earned no income. So we need financial aid and support in kind from business partners, sponsors and donors who can also raise their own profile among their target audiences.

FESTIVAL HEADLINE SPONSOR

Your business will be the overall sponsor of the festival: ” The Fuse Festival sponsored by XXXXX”.

YOUR BENEFITS:

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website Your name/logo on all promotional and advertising material, hard copy and on line 3 of your own supplied banners (max size 2sqm each) displayed prominently, such as at the public entrance and within each music marquee Call outs on all stages and activity tents by the MCs and DJs Two pages in the printed Festival programme Specific media release announcing your partnership Passes for ten guests per day to the Sponsors area, with bar access Secure free car parking adjacent to back stage area First offer of sponsoring next year’s festival.

FESTIVAL DAY SPONSOR

Each day will have a specific theme eg: Friday Fun-night; Saturday Special ; Smooth Sunday. Choose which day best fits your business profile. 

YOUR BENEFITS:

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website Your name/logo on all promotional and advertising material, hard copy and online Call outs on stage by the MCs and DJs 3 of your own supplied banners (max size 2sqm each) displayed prominently, such as at the public entrance and within each music marquee’. One page in the printed Festival programme Specific media release announcing your partnership Passes for eight guests on the day of your sponsorship to the Sponsors area, with bar access Secure free car parking adjacent to back stage area First offer of sponsoring next year’s festival

FESTIVAL PROGRAMME SPONSOR

YOUR BENEFITS:

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website Your name/logo on all promotional and advertising material, hard copy and online Front page logo on the Festival programme Two pages inside the Festival programme Specific media release announcing your partnership Passes for six guests per day to the Sponsors area, with bar access Secure free car parking adjacent to back stage area First offer of sponsoring next year’s festival

FESTIVAL SESSION SPONSOR

Sessions will have specific names eg:  Saturday Family Fun Afternoon; Saturday Night Bop Til You Drop Party ; Sunday Afternoon Chill. Choose which day best fits your business profile. 

YOUR BENEFITS:

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website Your name/logo on all promotional and advertising material, hard copy and online Call outs on both stages by MCs and DJs A Banner supplied by you on both stages and entrance on your day One page in the Festival programme Specific media release announcing your partnership Passes for four guests on the day of your session to the Sponsors area, with bar access Secure free car parking adjacent to back stage area First offer of sponsoring next year’s festival.

CHILDREN’S PLAY AREA SPONSOR

Families are at the heart of the Fuse weekend, and the Children’s Play Area is one of the busiest and noisiest locations, with bouncy castles, rides and other fun diversions for toddlers and upwards.

YOUR BENEFITS:

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website Your name/logo on all promotional and advertising material, hard copy and online A Banner supplied by you displayed at the Children’s Play Area Half a page in the Festival programme Specific media release announcing your partnership Passes for four guests per day to the Sponsors area, with bar access Secure free car parking adjacent to backstage area First offer of sponsoring next year’s festival

SPONSORSHIP OF FESTIVAL STEWARDS

No Festival can operate without a dedicated army of people committed to looking after everyone who attends. Show your support for these tireless and valuable workers by sponsoring them with branding on the hi-viz jackets.

YOUR BENEFITS:

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website Your name/logo on all promotional and advertising material, hard copy and online Your name/logo on hiviz jackets worn by stewards and other staff Half a page in the Festival programme Specific media release announcing your partnership Passes for two guests per day to the Sponsors area, with bar access Secure free car parking adjacent to backstage area First offer of sponsoring next year’s festival.

FESTIVAL ACTIVITY SPONSOR

Festival-going families are encouraged to “Have a Go” at something they’ve never done before – being guided by experts. For hundreds of people it’s fun, it’s exciting and something they’ll never forget. Activities include: Circus Skills; African Drumming; Danceworks; Yoga and Mindfulness; Silent Disco; Nurture Network. Choose which best suits the profile of your customers.  

YOUR BENEFITS:

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website Your name/logo on all promotional and advertising material, hard copy and online A banner supplied by you at the location where your activity is taking place Call out at the activity centre by the presenter Personal session with activity organiser if requested Half a page in the Festival programme Specific media release announcing your partnership Passes for four guests on your sponsorship day to the Sponsors area, with bar access Secure free car parking adjacent to backstage area First offer of sponsoring next year’s festival.

Sponsorship Packages £250 and above

IF YOU PREFER TO SHOW YOUR SUPPORT THROUGH ADVERTISING WE CAN OFFER:

Fuse Fusion Package – £750

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website One of your supplied banners displayed within the Fuse site at key locations (max size 2 sqm) Your logo alongside thank you message and an ad in the festival programme

Fuse Flare Package – £500

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website One of your supplied banners (max size 2sq m) displayed within the site

Fuse Fizz Package – £250

Your logo on the homepage of the Fuse website fuselichfield.org.uk with click-through to your own website.

OUR OFFER TO YOU

Reach

We will welcome in excess of 18,000 people to the Fuse festival this year. Our surveys show that people travel to be part of Fuse, with visitors coming from Coventry, Birmingham, Cannock, Stafford, Walsall, Wolverhampton, Tamworth, Derby, Shrewsbury & Stoke-upon-Trent as well as Lichfield, Burntwood and the surrounding villages. We’re active across multiple social media channels, have a dedicated website and have an audience right across the age demographic from under 18s to over 50’s.

Reputation

Fuse is a much loved and much valued event in the calendar, and you will be an integral part of making that happen. Supporting us is a great way to show that your organisation is active in and cares about the local community. It’s also a great way to contribute to cultural and economic development in Lichfield. Lichfield Arts is a key player in the thriving arts and creative community that exists across the Lichfield District area.

Professionalism

Lichfield Arts has been delivering arts and cultural activity across Lichfield District for nearly 50 years. We are confident that we’ll be delivering an event you’ll be hugely proud to be associated with.

And if all of this looks like fun…..

There’s loads more to be involved with in the future!

From 2022 we’ll be back to normal, delivering the festivals we’re known for – Fuse, the L2F Festival of Folk and the Blues and Jazz festival – as well as live performances, exhibitions and outreach work in the local community.

We’ve got some exciting plans ahead, and we’d love to share them with you.